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Articles tagged “advertising”

Online Travel

Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition

Will investors have patience for Trivago's multiyear effort to turn things around?

Dennis Schaal | 2 months ago

Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition

Hotels

Hilton’s 2024 Grammy Ad Spotlights Rewards Program and Icelandic Musician Laufey

Hilton is running two new TV ads during the Grammy Awards, with one featuring the artist Laufey. The hotel group aims to woo music lovers by offering concerts and live events as some of the redemption options in its loyalty program.

Sean O'Neill | 3 months ago

Hilton’s 2024 Grammy Ad Spotlights Rewards Program and Icelandic Musician Laufey

Online Travel

Tina Fey and Glenn Close Star in Booking.com Super Bowl Commercial

Barring last-minute entries, Booking.com may be the only travel company advertising nationally during Super Bowl 2024. However, given that Booking.com's annual sales and marketing spend exceeds $7 billion, the expense is certainly doable.

Dennis Schaal | 3 months ago

Tina Fey and Glenn Close Star in Booking.com Super Bowl Commercial

Short-Term Rentals

Vrbo Ads Take Aim at Airbnb During NFL Games

Vrbo can pick its spots to compete with Airbnb. But it's not a zero-sum game and parent company Expedia has no expectation of "beating" Airbnb.

Dennis Schaal | 3 months ago

Vrbo Ads Take Aim at Airbnb During NFL Games

Hotels

Top Hotel Brands Ranked by U.S. TV Ad Spending

Hilton led in TV ad spending last year, despite more ad dollars migrating to streaming platforms. One factor is that supply is oddly going down.

Sean O'Neill | 3 months ago

Top Hotel Brands Ranked by U.S. TV Ad Spending

News Blog

IDEAS: Austrian National Tourist Office Debuts Humorous Chat SkiPT Campaign

As Artificial Intelligence (AI) continues to embed itself in the day-to-day planning of our vacations, the Austrian National Tourist Office has launched its own humorous take on AI - or ‘Authentic Intelligence’ in this case. Credit: Sebastian Somloi, SOVISO Instead of the usual AI tools - which can often yield incorrect results and a lack…

Adam Stacey | 3 months ago

Media and PR

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI

It's ironic that one of the first reported instances of AI taking jobs in the travel industry revolves around Trivago displacing a couple of dozen pitchmen and pitchwomen around the world.

Dennis Schaal | 4 months ago

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI

Online Travel

Will AI Change Google’s Business Model? We Asked 9 Top Travel Pros

Will generative AI's demands for longer answers and fewer links change Google's travel advertising business model? That change is almost inevitable, but where does that leave Google?

Dennis Schaal | 4 months ago

Will AI Change Google’s Business Model? We Asked 9 Top Travel Pros

News Blog

IDEAS: Destination Canada Wants You to Learn How to Winter the Canadian Way in New Campaign

Destination Canada has joined forces with Nicole Byer, host of the Netflix show 'Nailed It!', on a series of short videos designed to teach viewers 'how to winter the Canadian way.’ https://www.instagram.com/reel/C0PWUSVvx7x/ The campaign is made up of four short videos, which sees Byer in a series of humorous sketches and locations as she shares…

Adam Stacey | 5 months ago

News Blog

IDEAS: Ras Al Khaimah Launches Campaign Starring the ‘Most Relaxed Cat in the World’

Ras Al Khaimah Tourism Development Authority has launched a new cat-inspired campaign designed to highlight the ‘#PurrrfectVacation’. Credit: Ras Al Khaimah Tourism Development Authority The 'All About You' campaign was created by FABLEfx, and stars Leo the cat as he journeys across Ras Al Khaimah to discover all that the Emirate has to offer whilst…

Adam Stacey | 5 months ago