Skift Take
It's ironic that one of the first reported instances of AI taking jobs in the travel industry revolves around Trivago displacing a couple of dozen pitchmen and pitchwomen around the world.
Trivago is rolling out its first major brand advertising campaign since the company changed its leadership seven months ago, and the multi-country ad blitz replaces its roster of professional pitch people with one actor who speaks numerous languages thanks to the power of AI.
"The spot is an evolution of the Mr. Trivago or Mr. and Mrs. Trivago spots that in the past had 20 spokespeople and 35 productions," Trivago CEO Johannes Thomas told Skift. "The beauty now in leveraging AI is to have one actor in one production, and being able to cut production times in half."
It will be the first campaign since the company decided to go big again with brand advertising. It features UK actor Ja