Media and PR

Media and PR

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.

Dawit Habtemariam | 1 week ago

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

Airlines

Why British Airways’ New Campaign Rips Up the Advertising Rulebook

British Airways' bold new advertisements come as the airline tries to re-establish its premium brand positioning.

Gordon Smith | 3 weeks ago

Why British Airways’ New Campaign Rips Up the Advertising Rulebook

Media and PR

Culture Trip’s Final Pivot: Sells to U.S. News After Raising $155 Million

This is an example of why startup advisors say founders should avoid taking too much funding too quickly.

Justin Dawes | 2 months ago

Culture Trip’s Final Pivot: Sells to U.S. News After Raising $155 Million

Hotels

Marriott’s Ad Network: Slow Rollout for Plan to Target Hotel Guests

In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.

Sean O'Neill | 2 months ago

Marriott’s Ad Network: Slow Rollout for Plan to Target Hotel Guests

Airlines

Alaska Airlines Super Bowl Commercial 2024: Here’s What We Know

After a terrible January for the airline, topped off by a brutal SNL skit, Alaska will likely use the Super Bowl ad to restore customer trust in its core markets.

Gordon Smith | 3 months ago

Alaska Airlines Super Bowl Commercial 2024: Here’s What We Know

Airlines

Taylor Swift Gets Special American Airlines Super Bowl Flight: AA1989

This zero-cost marketing move by American helps associate the brand with the Super Bowl buzz in a fun way.

Gordon Smith | 3 months ago

Taylor Swift Gets Special American Airlines Super Bowl Flight: AA1989

News Blog

IDEAS: Moxy Hotels Are Using the Stars to Help You Plan Your Next Trip

Moxy Hotels has partnered with digital astrology platform Sanctuary to provide users with personalized travel recommendations based on the stars. Credit: Moxy Hotels Using astrocartography - a form of locational astrology - Sanctuary users will now receive free personalized travel recommendations that will focus on the date and location of travel, which are then matched…

Adam Stacey | 3 months ago

Hotels

Top Hotel Brands Ranked by U.S. TV Ad Spending

Hilton led in TV ad spending last year, despite more ad dollars migrating to streaming platforms. One factor is that supply is oddly going down.

Sean O'Neill | 3 months ago

Top Hotel Brands Ranked by U.S. TV Ad Spending

News Blog

IDEAS: Destination Canada Launches New Winter Pickleball Spa

Destination Canada has launched the the DinkDunk Pickleball Spa, the world’s first pop-up winter pickleball spa. Credit: Destination Canada The experience will give visitors the opportunity to take part in a game of America's fastest growing sport, followed by a cold plunge inspired by the latest wellness trend taking hold of the internet. https://www.youtube.com/watch?v=hPehPlxh1MY A…

Adam Stacey | 3 months ago

News Blog

IDEAS: Austrian National Tourist Office Debuts Humorous Chat SkiPT Campaign

As Artificial Intelligence (AI) continues to embed itself in the day-to-day planning of our vacations, the Austrian National Tourist Office has launched its own humorous take on AI - or ‘Authentic Intelligence’ in this case. Credit: Sebastian Somloi, SOVISO Instead of the usual AI tools - which can often yield incorrect results and a lack…

Adam Stacey | 3 months ago