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Articles tagged “advertising”

Online Travel

Tripadvisor’s ‘Juicy’ Ad for Viator

Tripadvisor and Viator, or at least the creative department, have a sense of humor — and it is effective.

Dennis Schaal | 5 months ago

Tripadvisor’s ‘Juicy’ Ad for Viator

Online Travel

Viator Sees Commissions Boost from Upgraded Pay-for-Visibility Tool

Boosting tour visibility can yield profits for Viator, but the benefit to operators may lessen if most operators join in. It's a bit like when people in the front row of a concert stand up and everyone else has to stand up.

Selene Brophy | 5 months ago

Viator Sees Commissions Boost from Upgraded Pay-for-Visibility Tool

Media and PR

Curating Travel Communities: A Conversation with Exceptional Alien

In episode seven of the Skift Ideas Podcast, host Colin Nagy is joined by Michael Canning of Exceptional Alien, to discuss how how they are leveraging the power of creative communities to curate unique and authentic travel experiences.

Skift | 6 months ago

Curating Travel Communities: A Conversation with Exceptional Alien

News Blog

IDEAS: Uber One Campaign Sees Robert De Niro and Asa Butterfield Become ‘Best Friends’

A new campaign from Uber One has brought together an unlikely pairing in Hollywood legend Robert De Niro and Sex Education star Asa Butterfield, as they become 'best friends' thanks to their shared love for 'eating food and going places'. Credit: Mother London/Uber The three minute advert which comes from creative agency Mother London was…

Adam Stacey | 6 months ago

News Blog

IDEAS: Visit North Carolina Launches New Tourism Campaign to Experience ‘Real Fall Color’

Visit North Carolina has launched 'For Real Fall Colours', a new new campaign in partnership with its creative agency Luquire.  Credit: Visit North Carolina The campaign cleverly utilizes the manmade 'fall colors' of New York, and transforms them using transparent leaf-shaped magnets and stickers to highlight the organic colours North Carolina has to offer during…

Adam Stacey | 6 months ago

News Blog

IDEAS: British Airways Launches Campaign to Celebrate Diwali

British Airways is has debuted a new seasonal advertisement to celebrate the Hindu festival, Diwali.  According to a release, the film has been created to celebrate those who may be missing out on the family celebrations, as well as recognizing those heading home for the festivities.  https://www.youtube.com/watch?v=Jtaynd8g1W0 The campaign, which features a cast made up…

Adam Stacey | 6 months ago

Hotels

Google Reshapes Hotel Distribution: 3 Key Insights

Google is constantly tweaking its hotels platform and we see its latest iteration contributing directly to the democratization of the online travel industry.

Pranavi Agarwal | 6 months ago

Google Reshapes Hotel Distribution: 3 Key Insights

News Blog

IDEAS: Eurostar Launches Rebrand with New Ad Campaign

The new Eurostar - which has been created following the merger of Eurostar and Thalys - has launched with a new brand identity, all underpinned by its new motto, 'Together We Go Further'. The launch, which includes a new website, mobile app and loyalty program, has kicked off with a new 60-second advertisement created by…

Adam Stacey | 6 months ago

News Blog

IDEAS: Swedish Advertising Company Creates ‘Skin-Friendly Travel Agency’

A Swedish advertising firm has created a ‘skin-friendly travel agency’ to combat the rising number of skin cancer cases in Sweden.  The ‘Shadecation’ campaign, created by Wenderfalck on behalf of Sweden’s largest pharmacy, Apotek Hjärtat, aims to inspire Swedes to adopt healthier sun habits and challenge the way they approach their time in the sun. …

Adam Stacey | 6 months ago

News Blog

IDEAS: Ras Al Khaimah Launches New Short-Form Creative Campaign

Ras Al Khaimah Tourism Development Authority (RAKTDA) has partnered with award-winning creative agency, Beautiful Destinations, on a new creative campaign featuring 30 pieces of short-form video content. Credit: Beautiful Destinations x Ras Al Khaimah The campaign has been designed to ‘reach travel audiences through ‘real’, snackable content, inspiring travelers as they begin their research, which…

Adam Stacey | 7 months ago