Skift Take
Tripadvisor and Viator, or at least the creative department, have a sense of humor — and it is effective.
Tripadvisor's national ad campaign touting its Viator tours and activities brand includes a spot called "Viator Makes Museum Tours Juicy Again."
Tripadvisor CEO Matt Goldberg told those assembled at an investor meeting Thursday that its national brand campaign for Viator "has reached hundreds of millions of travelers, and we've seen significant growth in our brand health and awareness, with benefits like rising brand search and direct traffic."
The "Do More With Vi