Page 2

Articles tagged “trivago”

Online Travel

Trivago’s Hail Mary: Go Big Again in TV Advertising

There will be many struggling companies that will be watching this Trivago experiment to go really big in brand advertising. Is a second time the charm?

Trivago’s Hail Mary: Go Big Again in TV Advertising

Tourism

Force Workers Back to Office to Help Tourism, Say U.S. Tourism Boards

Today's edition of Skift's daily podcast looks closer at remote work and tourism, the return of Trivago Guy, and the FAA reauthorization.

Force Workers Back to Office to Help Tourism, Say U.S. Tourism Boards

Online Travel

The Trivago Guy Is Back But His Future Is ‘Uncertain’

Trivago Guy Tim Williams' fate in Trivago commercials now lies in the hands of the numbers crunchers. No one ever said the travel business or the acting profession are for the meek.

The Trivago Guy Is Back But His Future Is ‘Uncertain’

Online Travel

Trivago Gets Harsh Reminder of Google Ads’ Power

Today's edition of Skift's daily podcast looks closer at Trivago's ad choices, Sabre's tech chief exit, and Allegiant Air's successful strategy.

Trivago Gets Harsh Reminder of Google Ads’ Power

Online Travel

Trivago Opting Out of New Google Ad Unit Hurt Second Quarter Results

Choosing how much to advertise with Google, and where and when, can have significant financial implications. Trivago didn't jump into a new Google ad format, and got burned.

Trivago Opting Out of New Google Ad Unit Hurt Second Quarter Results

Online Travel

Booking Is Trying to Acquire a Flights Seller. Europe Would Be Wrong to Block It.

The European Commission's logic appears to be that any strengthening of Booking.com — even in its flights business — would bolster its grip on the hotel business. Deal or no deal, Booking is committed to expanding in flights.

Booking Is Trying to Acquire a Flights Seller. Europe Would Be Wrong to Block It.

News Blog

Trivago Gets New CEO and Leadership

Travel metasearch company Trivago said on Tuesday that Johannes Thomas had become CEO and Managing Director, succeeding Axel Hefer, as the company struggles to return to its pre-IPO glory days. Thomas began at Trivago as an intern and rose to become the company's chief revenue officer, with a specialty in business operations and strategy. Other…

Online Travel

Trivago’s Returns Take a Hit as Company Invests in Direct Connection Tool

As online travel advances technologically, Trivago is investing so it can be competitive in the future.

Online Travel

Online Travel Storytelling Spin Cycle Is Running at Full Speed

What happened to the good old days of rich travel companies getting richer through digital marketing? Ha. Airbnb said brand marketing and public relations (both forms of storytelling) let it reduce its reliance on performance marketing.

Online Travel Storytelling Spin Cycle Is Running at Full Speed

Airlines

United’s New Kid-Friendly Booking Policy

Today’s edition of Skift’s daily podcast looks at United's new seating promise for families, trends at boutique hotels, and concerns in the metasearch world.

United’s New Kid-Friendly Booking Policy