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Online Travel
There will be many struggling companies that will be watching this Trivago experiment to go really big in brand advertising. Is a second time the charm?
Dennis Schaal | 8 months ago
Tourism
Today's edition of Skift's daily podcast looks closer at remote work and tourism, the return of Trivago Guy, and the FAA reauthorization.
Rashaad Jorden | 8 months ago
Trivago Guy Tim Williams' fate in Trivago commercials now lies in the hands of the numbers crunchers. No one ever said the travel business or the acting profession are for the meek.
Dennis Schaal | 9 months ago
Today's edition of Skift's daily podcast looks closer at Trivago's ad choices, Sabre's tech chief exit, and Allegiant Air's successful strategy.
Rashaad Jorden | 9 months ago
Choosing how much to advertise with Google, and where and when, can have significant financial implications. Trivago didn't jump into a new Google ad format, and got burned.
The European Commission's logic appears to be that any strengthening of Booking.com — even in its flights business — would bolster its grip on the hotel business. Deal or no deal, Booking is committed to expanding in flights.
Dennis Schaal | 10 months ago
News Blog
Travel metasearch company Trivago said on Tuesday that Johannes Thomas had become CEO and Managing Director, succeeding Axel Hefer, as the company struggles to return to its pre-IPO glory days. Thomas began at Trivago as an intern and rose to become the company's chief revenue officer, with a specialty in business operations and strategy. Other…
Sean O'Neill | 12 months ago
As online travel advances technologically, Trivago is investing so it can be competitive in the future.
Justin Dawes | 12 months ago
What happened to the good old days of rich travel companies getting richer through digital marketing? Ha. Airbnb said brand marketing and public relations (both forms of storytelling) let it reduce its reliance on performance marketing.
Dennis Schaal | 1 year ago
Airlines
Today’s edition of Skift’s daily podcast looks at United's new seating promise for families, trends at boutique hotels, and concerns in the metasearch world.
Tom Lowry | 1 year ago
