Skift Take
Trivago Guy Tim Williams' fate in Trivago commercials now lies in the hands of the numbers crunchers. No one ever said the travel business or the acting profession are for the meek.
Three Trivago executives returned to the company in May after a 3-year absence, and two months later they brought back a semi-controversial ad pitchman, the Trivago Guy.
Or at least they brought back three of his commercials from 2019.
Actor Tim Williams started appearing as the Trivago Guy in the hotel-comparison site's U.S. and Canadian commercials at least as far back as 2014, and did voiceover before that. For many years these ads saturated U.S. TV, and were credited with helping Trivago become somewhat of a household name in North America and assisted its becoming a public company.
These commercials often featured an unshaven Williams [backstory below], who notoriously went belt-less. Incidentally, there were other Trivago Guys and Trivago Women spokespeople around the world. Willams was t