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Articles tagged “brand marketing”

Hotels

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

The biggest news from last week’s hospitality conferences was that there wasn’t much news. But where there was, it all had to do with a single theme: branding. Here’s why.

Deanna Ting, Skift | 8 years ago

For Hotel CEOs, Understanding the Magic Behind Branding Has Never Been More Crucial

Hotels

Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’

Sheraton is making big changes to what was referred to as a "tired brand" by its interim CEO earlier this year and has since announced a five-year plan to reinvigorate the brand. Though the brand needs reinvention, is a $100 million marketing campaign striking the right balance between the messaging and taking action?

Alexandra E. Petri, Skift | 9 years ago

Sheraton Has a $100 Million Marketing Campaign to Revive the ‘Tired Brand’

Hotels

Interview: Small Luxury Hotels CEO on Embracing Competition

Hotel brands’ increased interest in the independent hotel market comes as consumer bookings and the number of actual small private hotel increases suggesting there’s enough business and options to go around for specialized consortia, global corporations, and the do-it-yourself traveler.

Samantha Shankman, Skift | 9 years ago

Interview: Small Luxury Hotels CEO on Embracing Competition

Tourism

Japan Ranks as Strongest Country Brand in FutureBrand’s Annual Index

Tokyo showed it was a safe bet for the 2020 Olympics given widespread instability happening in other countries, so snagging the top spot on FutureBrand's index is a window into the positive impact Olympic host cities can have on a country's brand perception.

Dan Peltier, Skift | 9 years ago

Japan Ranks as Strongest Country Brand in FutureBrand’s Annual Index