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Articles tagged “brand marketing”

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Tourism

SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand

During a recent webinar, we explored best practices for creating authentic, captivating content that epitomizes the unique character of a destination. Get the recording!

Brand USA + Skift | 6 years ago

SkiftX Webinar: Destination Storytelling — How to Differentiate Your Brand
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Media and PR

Travel Brands Should Stand Up For the Values They Believe In

Travel brands are increasingly standing up for the values they share with their customers—and are finding that doing so offers new ways to connect. Brands with an authentic voice make the greatest impact as the market continues to reward the risk takers.

Oath + Skift | 6 years ago

Travel Brands Should Stand Up For the Values They Believe In

Business Travel

Luxury Brands Embrace Experiential Marketing to Stay Relevant

Louis XIII Cognac's most recent activation is a great example of how luxury brands are aligning with meaningful causes and influencers to appeal to luxury consumers' growing desire to feel their purchases are part of something bigger than themselves.

Samantha Shankman, Skift | 6 years ago

Luxury Brands Embrace Experiential Marketing to Stay Relevant
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Media and PR

New eBook: The Modern Tourism Marketer’s Guide to Video

Video is one of the most powerful influencers in the visual decision making process, allowing audiences to experience destinations in a unique, personal way.

CrowdRiff + Skift | 6 years ago

New eBook: The Modern Tourism Marketer’s Guide to Video

Hotels

Hilton Is Pretty Sure It Needs Five More Hotel Brands to Better Compete

Hilton's MO? We're doing just fine — but it couldn't hurt to add a few more brands, either.

Deanna Ting, Skift | 7 years ago

Hilton Is Pretty Sure It Needs Five More Hotel Brands to Better Compete

Media and PR

Why Aren’t Any Travel Brands Considered Among the Best on Earth?

We wondered: If travel is one of the biggest industries in the entire world, why aren't any of its brands big enough for these annual lists? We found out there are a few reasons, and a few ways brands can begin to change that.

Deanna Ting, Skift | 8 years ago

Online Travel

Hawaii Has Launched a Facial Recognition Marketing Campaign to Help Travelers Plan Trips

Many travelers are generally more open to using new technology than other groups. But the pay-off has to be clear and transparency is paramount for a campaign like this to work.

Dan Peltier, Skift | 8 years ago

Hawaii Has Launched a Facial Recognition Marketing Campaign to Help Travelers Plan Trips

Hotels

Marriott’s New Global Ad Campaign Puts Its Loyalty Members First

Given its never-ending, still-pending acquisition of Starwood, this ad campaign — aimed at promoting Marriott's loyalty program — makes total sense. Marriott doesn't just want consumers to stop clicking around. It wants them to be loyal Marriott customers in every sense of the word. It also wants to assure any critics or SPG loyalists that the Marriott Rewards program already is one of the best ones around.

Deanna Ting, Skift | 8 years ago

Marriott’s New Global Ad Campaign Puts Its Loyalty Members First
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Online Travel

3 Content Challenges for Global Travel Marketers

Connecting effectively and cost-efficiently with travelers from emerging regions is a growing challenge for brands, especially as content marketing becomes a bigger factor in reaching global consumers.

Translations.com + Skift | 8 years ago

3 Content Challenges for Global Travel Marketers

Hotels

Hilton’s Extended Stay Brands Want to Teach Men How to Be Better Travel Planners

This seems like an interesting and contrarian approach. But the big question is: Will men actually respond to this digital marketing campaign?

Deanna Ting, Skift | 8 years ago

Hilton’s Extended Stay Brands Want to Teach Men How to Be Better Travel Planners