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Articles tagged “brand marketing”

News Blog

Ad Age Bestows Hilton With Award for Best Rebrand

When Ad Age announced its "2023 Creativity Awards" on Monday, it handed one to Hilton for having the year's "best rebrand." The hotel giant's brand platform, “It Matters Where You Stay,” helped the U.S.-based hotel giant differentiate itself from competitors, the trade publication said. Ad Age praised Hilton's campaign — created by agency TBWA\Chiat\Day New…

Sean O'Neill | 12 months ago

Hotels

Fairmont Revamps the Luxury Hotel Brand’s Strategy for New Era

Fairmont is a luxury brand that has been underperforming its potential in its development pipeline. Can a new CEO and management team with a new strategy improve things?

Sean O'Neill | 12 months ago

Fairmont Revamps the Luxury Hotel Brand’s Strategy for New Era

Online Travel

Airbnb Widened Marketing Edge Against Rivals in 2022

Airbnb, which is very standoffish when it comes to paying for digital ads on Google.com and Google Travel, is winning the marketing sweepstakes by a landslide. Not even close.

Dennis Schaal | 1 year ago

Airbnb Widened Marketing Edge Against Rivals in 2022

News Blog

Airbnb Has Begun to Partly Break Out Its Spending on Brand Marketing

Airbnb executives have talked a lot about how they have reduced their spending on performance marketing (think: buying ads in Google search results) to focus on brand marketing (think: subway posters advertising the company's new "OMG" category of properties). So how much do they spend on brand and how much on performance? The short answer…

Sean O'Neill | 1 year ago

Tourism

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Humanizing local communities in popular global tourism destinations is still frighteningly not happening as it should, but Puerto Rico's new campaign shares local stories told about, and by, real individuals to portray a genuine picture of who they are.

Mary Ann Ha | 2 years ago

Puerto Rico Empowers Locals for First Post-Pandemic Tourism Campaign

Hotels

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.

Mary Ann Ha | 2 years ago

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

Airlines

Top Global Airline Brands Lose More Than $35 Billion in Brand Value: Report

The uncertainties of the pandemic have sucker-punched the airline industry in more ways than one. Gaining the public's trust through reliability, transparency, and inclusiveness will go a long way towards improving an airline's reputation and brand value.

Ruthy Muñoz, Skift | 3 years ago

Top Global Airline Brands Lose More Than $35 Billion in Brand Value: Report

Online Travel

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Travel companies slashed marketing budgets last year as travel in the majority of the world faced an unknown future. Now that the recovery has begun, they need to double down on marketing investment to drive recovery and growth.

Haixia Wang | 3 years ago

Unleashing the Power of Advertising for Travel’s Recovery: New Skift Research

Hotels

Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online Rivals

Airbnb is going with huge brand marketing campaigns in 2021 to take hosting mainstream. But when travel recovers and rivals turn on their performance marketing on Google, will Airbnb de-prioritizing search engine marketing come back to haunt it?

Dennis Schaal, Skift | 3 years ago

Airbnb Spent $9 Million on U.S. TV Ads in First Week of New Campaign, Outpacing Online Rivals
Free Read

Online Travel

New Research: Action Steps For Successful Travel Marketing in 2021

Domestic travel searches are on the rise, booking windows are getting shorter, and more travelers are dreaming and shopping than they are canceling or changing their trips – new Expedia Group data and consumer research offers clues on how travel companies can best connect with travelers right now.

Expedia Group Media Solutions + Skift | 3 years ago

New Research: Action Steps For Successful Travel Marketing in 2021