Skift Take
As luxury hotels struggle to hire and retain talent, a new north star sell is necessary. Turns out great luxury brands create an incredible, well-rounded style of leadership. The appeal of caring for people will always remain relevant, even as AI disruptions ripple through other industries.
On Experience
Colin Nagy, a marketing strategist, writes this opinion column for Skift on hospitality and business travel. On Experience dissects customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. He also covers the convergence of conservation and hospitality.
You can read all of his writing here.
As I sit with general managers and hoteliers around the world, there is a common lament: hiring. At the luxury level, a new crop of talent that lives and breathes the industry is difficult to find. The perception in the job market is that jobs in hotels or hospitality are an easy way to get yelled at our abused by feral guests, and laid off at a moment's notice when conditions turn.
This situation sounds dire, but it is the reality. And as more luxury properties come online in additional cities, competition for talent gets more intense: You need good people to deliver value to justify the ever-increasing room rates. I've long argued about what happens when you don't have the talent to back up your huge average dai