Articles tagged “customer data”

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Travel Technology

How Travel Brands Can Turn Customer Data Into More Direct Bookings

“The Power of Performance Marketing in 2024” provides actionable insights for travel brands looking to build more effective customer data strategies that leverage AI, helping them earn more direct bookings and grow revenue.

How Travel Brands Can Turn Customer Data Into More Direct Bookings
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Online Travel

Video Interview: Rethinking Loyalty in the Age of AI

In this video interview, Jason Perocho, vice president of product marketing at Amperity, discussed highlights from a new research report that explores how generative AI can help travel and hospitality companies put their customer data to its highest and best use, enabling them to earn loyalty in the new era of travel.

Video Interview: Rethinking Loyalty in the Age of AI
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Travel Booking

A Personalized Approach to Customer Satisfaction and Traveler Loyalty

Incorporating travel insurance into the booking path can offer a deeper understanding of each individual journey. This gives brands the opportunity to create more personalized approaches, potentially unlocking loyalty from a much broader range of customers.

A Personalized Approach to Customer Satisfaction and Traveler Loyalty
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Partnerships

Skift Global Forum Video: Travel Loyalty’s Next Evolution

In this video from Skift Global Forum 2023, IAG Loyalty Chief Commercial Officer Rob McDonald discussed the expansion of loyalty programs and partnerships designed to boost customer engagement and put better data at companies’ fingertips.

Skift Global Forum Video: Travel Loyalty’s Next Evolution
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Tourism

How Customer Data Helps Travel Companies Make Smarter Business Decisions

New insights from Visa demonstrate the value of maintaining access to relevant customer data. Understanding the latest trends in consumer spending and payments can give travel companies a leg up on the competition.

How Customer Data Helps Travel Companies Make Smarter Business Decisions

Tour Operators

The Tech Revolution Poised to Power Tour Operators

The technological advances tour operators are making now are long overdue. Propelling this sector of the travel industry into the future is certainly timely, considering operators needed to find ways to speed up bookings coming out a crisis that left their in-person businesses decimated.

The Tech Revolution Poised to Power Tour Operators
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Airlines

How Travel Companies Can Tap Into Airline Data to Understand Traveler Behavior

The travel industry creates a substantial amount of data, and connecting the dots to actually use it for business strategy hasn’t been so simple — until now. The Airline Reporting Corporation’s cloud-based data infrastructure is delivering real-time insights to help airlines, agencies, and destinations make better decisions.

How Travel Companies Can Tap Into Airline Data to Understand Traveler Behavior
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Travel Technology

Skift Global Forum Video: How Customer Data Is Defining a New Era of Travel Demand

In this video from Skift Global Forum 2022, we hear from Amperity CEO Barry Padgett about how the right customer data — used smartly and efficiently — can create value, loyalty, and exceptional customer experiences.

Skift Global Forum Video: How Customer Data Is Defining a New Era of Travel Demand

Venture Capital

Data Firm Journera Raises Another $10 Million: Travel Startup Funding This Week

Closely watched travel-data startup Journera raises another $10 million from big-name venture firms — and claims it can be profitable by next year. In a very different deal, an Alaskan airline is raising money online to fund expansion to Asia. Will it work? Since no major airline has tried it, it's hard to say.

Data Firm Journera Raises Another $10 Million: Travel Startup Funding This Week
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Online Travel

Skift Webinar: Data Will Enable the Next-Gen Traveler Experience

In this recent webinar, Amperity, Amadeus and Microsoft explored how travel brands can use customer data from all sources — not just rewards or loyalty — to differentiate, retain, and energize their customer base through positive, immersive digital experiences.

Skift Webinar: Data Will Enable the Next-Gen Traveler Experience