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Articles tagged “customer data”

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Hotels

How Wyndham Uses Customer Data to Put Guests First

Frequent stays and in-person interactions have long been the standard building blocks for traditional loyalty programs. As travel experiences blend with the digital, contactless world, hotel brands must sharpen their abilities to gather first-party, personalized data from customers throughout the journey.

Amperity + Skift | 2 years ago

How Wyndham Uses Customer Data to Put Guests First
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Hotels

Skift Global Forum Video: Customer Data 2.0 and Insights to Build Long-Term Loyalty

In this video recording from Skift Global Forum, we hear from Jeanne Jones, vice president, community and customer marketing, Amperity, and Lisa Borromeo Checchio, chief marketing officer, Wyndham Hotels & Resorts, who discussed how data plays an integral role in building relationships with loyal members and new customers alike.

Amperity + Skift | 3 years ago

Skift Global Forum Video: Customer Data 2.0 and Insights to Build Long-Term Loyalty

Online Travel

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Serent Capital was an investing chaperone to Revinate's acquisition of Navis. Its thesis is that the technological stars have finally aligned to produce many of the business intelligence breakthroughs that hotel companies have long sought.

Sean O'Neill, Skift | 3 years ago

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm
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Media and PR

Skift Hospitality and Marketing Summit Video: Optimizing Travel Marketing for the Era of Mass Personalization

Travel's recovery is already underway. But when it comes to crafting successful marketing, the strategies that worked before Covid-19 won't necessarily work now. In this conversation from Skift's Hospitality and Marketing Summit, we hear from Neustar's Marc Vermut, about how travel and hospitality marketers are adapting their marketing and data collection practices for this new era.

Neustar + Skift | 3 years ago

Skift Hospitality and Marketing Summit Video: Optimizing Travel Marketing for the Era of Mass Personalization
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Airlines

Skift Loyalty and Subscription Summit: Rethinking Traveler Loyalty for a Post-Vaccine World

In this Skift Loyalty and Subscription Summit video, we hear from Jeanne Jones, vice president of Community and Customer marketing at Amperity, and Elliott Pesut, director of marketing at Alaska Airlines, to learn more about how they’re thinking about loyalty and customer data as air travel comes back to life in a post-vaccine world.

Amperity + Skift | 3 years ago

Skift Loyalty and Subscription Summit: Rethinking Traveler Loyalty for a Post-Vaccine World
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Online Travel

How Alaska Airlines and Amperity Are Partnering to Rethink Loyalty for a Post-Vaccine World

Traveler loyalty is no longer strictly limited to miles or points earned and redeemed. Instead, loyalty is now based on a much bigger and more holistic picture: how engaged the customer is with the brand, the depth of the relationship built, and the customer’s lifetime value.

Amperity + Skift | 3 years ago

How Alaska Airlines and Amperity Are Partnering to Rethink Loyalty for a Post-Vaccine World

Online Travel

U.S. Agency Nudges Hotels to Tighten Their Data Security Against Fraudsters

The U.S. Department of Commerce agency charged with forming voluntary cybersecurity standards for companies has released security guidance to hotels. The new report addresses a need for tighter security for property management systems, a core piece of software for hotels, at a time of reduced hotel staffing.

Sean O'Neill, Skift | 3 years ago

U.S. Agency Nudges Hotels to Tighten Their Data Security Against Fraudsters
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Online Travel

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience

Utilizing data is an integral part of how travel brands can offer a better customer experience. But securing this data, protecting customer privacy, and building trust can be equally essential to supporting both the human experience and the bottom line.

Deloitte + Skift | 4 years ago

How Security, Privacy, and Trust Can Help Travel Brands Offer a More Human Experience
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Airlines

Using the Power of Integrated Systems to Drive Next-Level Personalization

Gone are the days when “legacy systems” could explain away a travel brand’s inability to deliver next-level personalization.

Salesforce + Skift | 4 years ago

Using the Power of Integrated Systems to Drive Next-Level Personalization

Online Travel

Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue

Medallia has pleased investors so far with the sales of its enterprise software for tracking customer feedback. But burnout on surveys is an industrywide problem, especially in travel. It remains an open question whether Medallia and its rival tech vendors can overcome the issue.

Sean O'Neill, Skift | 5 years ago

Newly Public Customer Feedback Firm Medallia Must Overcome Survey Fatigue