Articles tagged “direct channel”

Business Travel

Wyndham Lures Businesses to Book Directly With New Loyalty Perks

Wyndham aims to woo businesses to book hotels directly by simplifying the process and turbocharging rewards. The hotel franchisor is betting big on America's infrastructure spending boom.

Sean O'Neill | 6 days ago

Wyndham Lures Businesses to Book Directly With New Loyalty Perks

Short-Term Rentals

Sonder Exec Claims Direct Traffic Is Not a Primary Objective

Just about every travel company — Sonder included — wants more direct bookings because of the lower costs and chance to build customer relationships. Still, Sonder may be at a growth stage where adding distribution channels can be an important hedge against over-reliance on the bigger ones.

Dennis Schaal | 2 years ago

Sonder Exec Claims Direct Traffic Is Not a Primary Objective

Airlines

Alaska Airlines Debuts Subscription Model for Flights

Alaska Airlines's new subscription service could shift the company's sales strategy. It may push the carrier to build lifetime customer value rather than see each purchase as a one-off transaction.

Sean O'Neill | 2 years ago

Alaska Airlines Debuts Subscription Model for Flights

Online Travel

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Lufthansa's test partnership may or may not work out. But what's certain is that all major travel rewards programs have broad opportunities to use their customer databases in ways that luxury retailers such as Aston Martin and Omega will actually like.

Sean O'Neill, Skift | 3 years ago

Lufthansa Frequent Flyer Program Tests a Direct-to-Consumer Warby Parker Model

Online Travel

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Serent Capital was an investing chaperone to Revinate's acquisition of Navis. Its thesis is that the technological stars have finally aligned to produce many of the business intelligence breakthroughs that hotel companies have long sought.

Sean O'Neill, Skift | 3 years ago

Hotel Marketing Tech Consolidation Being Orchestrated by Austin Private Equity Firm

Online Travel

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Direct bookings have been harder for smaller hotels and mom-and-pop tour operators to get than for the big guys. Still, tech providers, such as Sojern, Xola, and Destinia, aim to democratize online marketing tools.

Sean O'Neill, Skift | 4 years ago

Smaller Tour Operators and Hotels Get New Tools to Drive Direct Bookings

Airlines

American Airlines Feels Vindicated in Its Second Try at Direct Distribution

American Airlines has moved away from its earlier belligerence to navigate a cooperative path with distribution middlemen. The airline appears to be making a lot more gains this time around.

Sean O'Neill, Skift | 6 years ago

American Airlines Feels Vindicated in Its Second Try at Direct Distribution