Skift Take
Wyndham aims to woo businesses to book hotels directly by simplifying the process and turbocharging rewards. The hotel franchisor is betting big on America's infrastructure spending boom.
Wyndham Hotels & Resorts said Tuesday it’s taking steps to improve how companies book and manage group bookings, meetings, events, and business travel at its North American hotels.
In a new move, Wyndham will offer reward points in its loyalty program to companies that book stays through its just-revamped WyndhamBusiness.com.
Before, the loyalty program only benefited guests. Now, enrolled companies also earn one point per dollar on each stay, which they can transfer to their travel planners, use for holiday promotions to reward employees, or to offset future company stays.
"No matter what size or type of business you