Skift Take
Disney has released a new lineup of experiences at its flagship resort that could give anxious visitors, and rival competitors, a taste of its priorities as it plans to double its parks investment over the next decade.
Walt Disney World Resort in Florida is introducing a range of attractions and experiences for visitors in 2024 as part of its plan to double its investment in its theme parks to $60 billion over the next decade.
“It’s probably the largest expansion ever at Magic Kingdom,” Michael Hundgen, Walt Disney World site portfolio executive, said this week.
Disney has been facing pressure from some fans who feel the 10-year framework is vague and unwieldy, especially compared to NBCUniversal’s plan to open i