Skift Take
Alongside the gradual resurgence of confidence among Chinese travelers, travel bookings are also making a comeback. Perhaps it's not yet time to write off the Chinese traveler.
With the anticipation of the return of Chinese tourists to the global travel scene, an unexpected destination has seen an surge in popularity: Iceland.
That's according to the September 2023 Chinese Traveler Sentiment Report by Dragon Trail, which attributed the gain to viral photos and videos showcasing the country's active volcanoes on various Chinese social media platforms.
Iceland had never made it to the top 10 outbound destinations for Chinese travelers – now Chinese travelers represent the fourth largest group in Iceland.
In March, Iceland was included in a list of 40 countries for which China lifted Cov