Skift Take
The evolving demographics of Chinese outbound travel shows a jump in younger female travelers. This shift will have important implications for how businesses approach their marketing strategies and the kind of products on offer.
A notable demographic shift, particularly among young upwardly mobile women, is driving the recent travel rebound in China. These travelers are researching and booking trips online, often spontaneously.
According to the most recent travel sentiment survey conducted by China Trading Desk, 62% of outbound travelers were female. Among them, almost 40% fell within the ages of 18 to 24, and a little over 27% were 25 to 29-year-olds.
According to China’s Ministry of Culture and Tourism, there were 3.6 million outbound trips taken during the Chinese New Year (from February 10-17).
Skift earlier cited a Dragon Trail research that expects China’s outbound tourism to reach 80% of pre-pandemic levels by 2024 end.
The five-day Labor Day holiday that begins from May 1 and the summer travel season are expected to further drive outbound tourism.
Women Power Drives TravelSu