Skift Take

A luxury experience could cost thousands of dollars, but the guest can still walk away feeling like they received value - or at least their definition of value.

Passalacqua in Lake Como is worth whatever owner Valentina De Santis decides to charge. There, I said it. 

It is one of those luxury experiences that over-delivers on every metric: design, service, locale, as well as the softer intangibles. There are few places like it. No matter the cost, the guest feels like they are getting good value. 

This notion of value is tricky. It’s a sliding scale and terribly subjective. One hotelier told me guests who were happy to pay up for a grand suite would feel taken advantage of