Skift Take
Booking.com is going big with a Super Bowl ad in 2024. Expedia Group is going global with Netflix. Different strokes for different folks.
If you subscribe to a Netflix plan that includes advertising, you may be seeing an Expedia advertisement on your favorite viewing device soon.
That's because Expedia Group became Netflix's first global partner in its ad-supported plan, a move that Expedia hopes will help its global expansion throughout 2024, the com