Skift Take
Civitatis is capitalizing on its leading position in selling Spanish-speaking tours and activities as it pushes into new markets thanks to private equity support.
Civitatis, an online travel agency specializing in tours and attractions, said it had found whitespace to compete against bigger players like Viator and GetYourGuide by targeting speakers of Spanish, the most widely spoken first language after Mandarin.
So far, in 2023, Civitatis has catered to over 9 million travelers, marking a 31% increase year-over-year.
Private equity firm Vitruvian Partners liked the Madrid-based company's ambitions in Europe and Latin America enough to invest about $109 million (€100 million) last year. Vitruvian specializes in investing in high-growth companies.
CEO Alberto Gutiérrez said the company's biggest revenue driver has been from the offerings of Spanish-speaking tour operators. The company's most popular destinations include New York, Japan, and major European cities like Rome, Paris, and Madrid.
Civitatis has grown its offerings from 29,000 experie