Skift Take

Travel executives and travelers are eager to make the industry greener, but are they really making tangible progress on reducing travel's massive carbon footprint?

Rashaad Jorden

Travelers have increasingly prioritized sustainability, however, companies across the industry have struggled to make substantial progress in going green.

And with travel — especially by air — continuing to boom coming out of the pandemic, is the industry really becoming greener?

Ask Skift, our artificial intelligence chatbot, provided answers to the question, using information appearing in our daily news coverage and Skift Research and Airline Weekly.

Here are the responses Ask Skift produced as well as more information we've gathered on the subject.

Travelers' Willingness to Go Greener

Ask Skift said:The concept of sustainable travel has become increasingly significant in the travel industry. According to a research study by Bain & Company, there is a growing interest in sustainable tourism among leisure travelers worldwide, with travelers choosing destinations and providers based on their sustainability records and even willing to pay a premium for it.

The travel industry has also made strides in embracing sustainability, with Skift Global Forums emphasizing the importance of responsible tourism practices, reducing carbon footprints, and supporting local communities

What else you need to know