Skift Take
Goa is seeking to reinvent itself as a year-round destination. Its partnership first with MakeMyTrip and now Agoda is a step towards being known for more than just its beaches.
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Online travel platform Agoda has signed an agreement with Goa Tourism to promote the coastal state. The collaboration aims to highlight various experiences that the state can offer to different travelers.
As part of the partnership, Agoda will be creating custom pages and travel guides that would highlight Goa and its hidden gems. It will also be using its social media platforms for the promotion of the destination.
Goa beyond beaches: In February this year, the government of Goa partnered with online travel agency MakeMyTrip. As part of the agreement, MakeMyTrip will focus on the inland offerings of the state, promoting it as a year-round destination.
Goa has been focusing on promoting itself beyond its beaches as part of its regenerative tourism initiative and ‘Goa Beyond Beaches’ vision.
Ooty