New Trend Report: Unlocking the Connected Customer Trip

Looking ahead to the next generation of travel, the leading airlines, hotels, online travel agencies (OTAs), and cruise lines will do more than sell trips. They will also help make sure that the entire journey is as smooth and stress-free as possible.

It’s not just about a single trip, either. Done well, a connected customer experience can create new, unique opportunities to build long-term traveler loyalty.

This new trend report from Skift and Allianz Partners explores the rapidly changing consumer landscape, examining travelers’ demands to connect all the dots between booking a trip and actually embarking on that journey.

In this environment, travel insurance has become an unexpected linchpin in delivering a fully connected customer experience, helping travel providers offer more personalized purchasing options, balance self-service with the human touch, and open new avenues for lasting customer relationships.

In this report:

• How traveler expectations have evolved around trip protection, customer service for insurance claims, and overall flexibility
  
• A new lens on travel loyalty in scenarios where customers prioritize peace of mind over earning points
  
• The importance of doubling down on data strategies to help personalize the right products and services for each customer
  
• How to balance the demand for self-service solutions with the continuing need for human interaction
  
• Exciting possibilities and practical strategies for using artificial intelligence (AI) in trip protection and customer service