Digital transformation isn’t a new concept. It needs no introduction, but requires far more definition than it usually gets.
Built upon an in-depth survey of 951 senior-level travel and hospitality industry leaders in 12 markets across the world, the 2022 Digital Transformation Report — the third annual collaboration between Skift and Amazon Web Services (AWS) — explores how travel companies are taking stock of their technological systems, benchmarking best practices against their peers, and learning when to build in-house, buy off-the-shelf, and partner with specialized vendors.
Through such efforts, travel companies can create digital strategies that will truly transform their entire organizations and the customer experience.
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