Skift Take

TUI is tapping into the booming African tourism market as it spreads its offerings throughout the continent.

Jesse Chase-Lubitz

TUI Group's hotel division, TUI Hotels & Resorts, said on Tuesday it planned to expand its presence in sub-Saharan Africa, a region with significant tourism potential.

The move comes after years of concentrating on North Africa, where TUI boasts a portfolio of 76 hotels. The new push southwards includes eight new hotels planned for Cape Verde, Gambia, Senegal, Tanzania, and Kenya.

TUI's Local Partnerships

The expansion is meant to serve a range of target groups, such as vacationers looking for more affordable trips to luxury travelers looking for elevated experiences.

The company said it's “looking forward to contributing to the development of the African hospitality industry and working together with local communities,” bu