Skift Take
As China continues its recovery from the pandemic, we look at trends shaping the country's travel industry.
China, the world's largest outbound tourism market prior to the pandemic, is expected to continue making substantial progress in its recovery this year.
So what are top travel trends in China? We put the question to our artificial intelligence chatbot, Ask Skift. It used information from our past news coverage and we did additional reporting.
Ask Skift said:Some of the top travel trends in China are:
Demographic Shift: There is a notable demographic shift especially among young upwardly mobile women, driving the recent travel rebound in China. As of April 2024, 62% of outbound travelers were female, with a significant portion between the ages of 18 to 29.
Spontaneous and Online Bookings: Chinese travelers are researching and booking trips online, often spontaneously. This trend suggests a shift towards spontaneity and flexibility driven by their digital skills.
Shopping and Luxury Experiences: Shopping ranks am