Skift Take
A greatly expanded marketing deal with Disney's National Geographic brand, plus record earnings and revenue, might steer Lindblad Expedition into new waters for potential acquisition.
Lindblad Expeditions provided more detail Wednesday on an expanded marketing partnership with Disney to boost sales of luxury river and ocean cruises.
When Lindblad announced in November it had expanded its marketing partnership with Disney's National Geographic brand, it highlighted three new market opportunities: Disney beginning to use its sales channels to promote the co-branded trips; support for expanding the number and size of ships that Lindblad sails; and help from Disney in creating immersive storytelling for customers and travelers.
In an earnings call Wednesday, executives pointed to the potential of greater marketing firepower.
Sven-Olof Lindblad, founder and CEO said Disney will for the first time use its own sal