Skift Take

It's Good is entering crowded territory, but reviews have been operating the same way for years, so maybe it's time for a change.

John Legend is a founder of a startup building what it says is an “invite-only” social media app for restaurant reviews.

The app is meant to help users save a list of their favorite places and those they want to visit, as well as share those lists with friends and followers. There’s also a focus on viewing recommendations from celebrities, and the startup says the app will do away with the traditional star-based rating. 

It's Good was founded in 2021 and is based in Los Angeles.

Legend spoke about the app, which is his first t