Skift Take

The next time someone asks you a positive aspect of the surge in average room rates, one of them could be Deepak Ohri’s entrepreneurial journey.

Deepak Ohri has stepped down as CEO of Bangkok-based Lebua Hotels, and now, for the first time, is sharing with Skift what’s next: An entrepreneurial venture that will debut in Napa Valley in the U.S.

The Napa Valley project is expected to feature 15 to 20 villas, a fine dining restaurant and an intimate bar.

Ohri thinks he has identified a substantial market gap, and his new venture seeks to address this void not only in the U.S., but in other regions.

He says no single brand is synonymous with the world's renowned wine regions — Champagne, Bordeaux, Burgundy, Rioja, and Barolo.

Beyond Napa Valley, the venture is designed to cover three distinct areas: wine tourism, art and design districts