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In just the first three days of April, Singapore Tourism Board has already dropped three announcements about teaming up with Indian companies, a clear sign of India's growing significance.
Singapore is making a push to attract Indian tourists. The Singapore Tourism Board has announced a series of partnerships with Indian companies, the latest an agreement Wednesday with fintech firm PhonePe.
The collaboration will allow Indian travelers to conduct transactions in Singapore directly from their Indian bank accounts by scanning a QR code during their visit.
India is one of the fastest-growing tourism markets, and ranks among Singapore's top five.
The city-state hosted 1.1 million Indian visitors in 2023. That's still down from 1.4 million in 2019, but the Singapore Tourism Board anticipates reaching 90-95% of its pre-pandemic numbers