Skift Take
Abu Dhabi acknowledges that culture serves as a unique and compelling attraction that sets it apart from other destinations, helping the emirate to attract tourists seeking authentic cultural experiences.
Middle East Travel Roundup
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The Department of Culture and Tourism — Abu Dhabi has announced its growth roadmap for 2023, aiming to promote and advance the culture and tourism sectors in Abu Dhabi. The emirate plans to attract over 24 million visitors in 2023, an increase from 18 million in the previous year.
To achieve this, Experience Abu Dhabi, the destination brand of DCT Abu Dhabi, will launch 22 creative campaigns targeting more than 40 international markets. These campaigns include market-specific initiatives, such as an Arabic-first campaign video for the GCC featuring Egyptian actors Ahmed Helmy and Mona Zaki, and a two-year brand ambassadorship with Bollywood star Ranveer Singh to engage Indian audiences.
Abu Dhabi's appeal as a year-round tourism destination will be highlighted through the promotion of diverse experiences, including the cultural oasis of Al Ain. The Abu Dhabi Calendar will showcase a variety of events and experiences, collaborating with global partners such as Ultimate Fighting Championship (UFC), NBA, and Formula 1, as well as hosting retail festivals and culinary events.
DCT Abu Dhabi said that its efforts in 2022 resulted in a significant growth in visitor numbers, with 18 million visitors recorded, a 17% increase from the previous year. The department's initiatives included exhibitions, arts programs, and cultural festivals that attracted over 245,000 students.
In terms of tourism, Abu Dhabi achieved a hotel occupancy rate of over 70% in 2022, surpassing the Middle East average. The number of overnight hotel guests increased by 24% to 4.1 million compared to 2021, resulting in an 18% year-on-year increase in revenue per available room. Additionally, the emirate hosted over 600,000 MICE visitors and 1,210 MICE events in 2022.
Toluna Study Sheds Light on Travel Trends to Al-MedinahVisitors from Saudi Arabia to Al-Medinah preferred staying in hotels near the Prophet's Mosque, according to a study conducted by global market research and technology provider Toluna. The study on visitor preferences and spending habits in Al-Madinah, focused on travelers from the United Arab Emirates (UAE) and Saudi Arabia.
UAE visitors showed a higher preference for accommodation close to transportation hubs, according to the study. Rental cars were popular among UAE visitors, while visitors from Saudi Arabia preferred using their private vehicles or public transportation.
The study also reveale