Skift Take
Having diversified into hotels and insurance, EaseMyTrip now ventures into the B2B travel market with its latest investment.
Indian online travel agency EaseMyTrip.com on Monday confirmed an investment in business-to-business (B2B) travel portal ETrav Tech.
The deal, worth INR 330 million ($4 million), sees EaseMyTrip secure a 4.94% stake in the Mumbai-based enterprise.
ETrav Tech specializes in offering travel application programming interfaces (APIs) to businesses, enabling them to access competitive travel deals and content from global travel suppliers. These services include flight APIs, holiday packages, hotel APIs, bus APIs, and visa services.
ETrav Tech also extends its reach internationally with an office in Dubai, as disclosed in EaseMyTrip's regulatory filing on Sunday.
Through this investment, EaseMyTrip looks to leverage ETrav Tech's technological pro