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IHG to Launch Midmarket Hotel Brand Designed to Grow Quickly
IHG Hotels & Resorts revealed on Tuesday that it has been pitching hotel owners on a new brand addressing an opportunity in the middle of the market it said is underserved. "Our aim is that this new conversion brand will become the first choice for guests and owners in the midscale segment, accelerating our growth…
Sean O'Neill | 9 months ago