Leaders of Travel: Skift C-Suite Series

What are the top trends impacting hotels, airlines, and online bookings? We speak to the executives shaping the future of travel.

Tourism

California’s Tourism Boss Deploys New Campaign and Celebs to Fill Tourism Hole

Wildfires tarnished the tourism appeal of the Golden State. So Visit California is running a splashy new "Ultimate Playground" campaign. CEO Caroline Beteta dishes on the pivot, her $150 million war chest, and how her team uses famous faces as brand ambassadors.

Dawit Habtemariam | 6 days ago

Airlines

Norwegian Air CEO Shares the Secret to Surviving Low-Season Lulls

Geir Karlsen leads an airline that defied the odds (and many critics) to bounce back from the edge of extinction.

Gordon Smith | 1 week ago

Tourism

Destination Canada CEO Bets on New Promotion Fund, World Cup 2026

Canada's adapting to changes to its tourism sector and relationship with the Chinese market.

Dawit Habtemariam | 2 weeks ago

Airlines

TUI’s Chief Airline Officer Talks Summer 2024 and Boeing Orders

For the latest in our Leaders of Travel: Skift C-Suite Series, we sit down with Marco Ciomperlik, Chief Airline Officer at the TUI Group to gather his insights on the year ahead.

Gordon Smith | 3 weeks ago

Hotels

Hilton CEO Chris Nassetta Talks Hotel Pipeline, Loyalty, and More

In a recent interview, Hilton CEO Chris Nassetta discussed the hotel giant's record-breaking year for hotel development, the drivers behind its loyalty program's growth, and how it's trying to tame its carbon emissions.

Sean O'Neill | 4 weeks ago

Hotels

Aman Group CEO Talks Ultra-Luxury Hotel Strategy

Since Vlad Doronin took the helm of Aman Group, he's scaled up the ultra-luxury hotel group. Here's what's next.

Sean O'Neill | 2 months ago