Online Travel
Behind TripAdvisor’s Renewed Push to Inspire Travelers Beyond Just Making Sales
TripAdvisor is notable for having a large audience of consumers looking for ideas about where to go and stay and what to do once they're there. It's sensible that the company is adding features to bolster that edge over its transaction-focused rivals — as long as the company doesn't neglect transactions.
Sean O'Neill, Skift | 6 years ago