Articles tagged “brands”

Media and PR

‘Made in Dubai’ Is the Next Global Brand

Dubai has tried and failed to set up its darling hotels in global hubs. But things are different now: The city has boomed since the pandemic, and investors overseas are now reading its success story. Introducing "Brand Dubai," coming to a city near you.

Josh Corder | 3 months ago

‘Made in Dubai’ Is the Next Global Brand

Hotels

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.

Sean O'Neill | 3 months ago

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Hotels

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

Sean O'Neill | 4 months ago

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Hotels

Hilton’s New Hotel Brands: What Trademark Filings Reveal

Hilton has struggled to get the H3 brand trademarked for its new extended-stay hotels. Some alternative names it's considering include Livsmart, filings showed.

Sean O'Neill | 4 months ago

Hilton’s New Hotel Brands: What Trademark Filings Reveal

Hotels

Standard International to Debut New Hospitality Brand, The StandardX

Standard International is trying to take lessons from its successes 25 years ago and apply them to its latest brand today.

Dawit Habtemariam | 5 months ago

Standard International to Debut New Hospitality Brand, The StandardX

Hotels

Sports Illustrated’s Game Plan for Resorts and Hotels

Sports Illustrated's play for hotels could prove a winning brand extension. But its resorts risk becoming an also-ran if their operations aren't well coached.

Sean O'Neill | 6 months ago

Sports Illustrated’s Game Plan for Resorts and Hotels

News Blog

Hyatt to Debut Its Extended-Stay Brand in Markets It Hasn’t Tapped Yet

Hyatt gave details on Wednesday about the first locations for Hyatt Studios, a brand it unveiled in April. The hotel operator will open the first Hyatt Studios just outside of Mobile, Alabama, and Marysville, California — targeting spots where its other brands aren't present. "We’ve learned that when Hyatt guests stay with a competing brand, they…

Sean O'Neill | 8 months ago

Hotels

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

IHG really needs a conversion brand in the mid-market for supply and demand reasons. So this move is smart. Yet Garner falls flat with us as a name.

Sean O'Neill | 8 months ago

IHG Launches 19th Hotel Brand – the Strategy Behind ‘Garner’

Short-Term Rentals

How Sonder Straddles the Hotel and Short-Term Rental Divide

What is a Sonder-managed property these days? It's a very eclectic mix of apartments, hotels and resorts. It's tough to create an identity that way, but the company is betting that such diversity works.

Dennis Schaal | 8 months ago

How Sonder Straddles the Hotel and Short-Term Rental Divide

News Blog

IHG to Launch Midmarket Hotel Brand Designed to Grow Quickly

IHG Hotels & Resorts revealed on Tuesday that it has been pitching hotel owners on a new brand addressing an opportunity in the middle of the market it said is underserved. "Our aim is that this new conversion brand will become the first choice for guests and owners in the midscale segment, accelerating our growth…

Sean O'Neill | 9 months ago