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Tripadvisor News

Tripadvisor is a travel website that provides reviews, ratings, recommendations, and bookings for various travel-related products and services, such as hotels, attractions, flights, and vacation rentals.

Tripadvisor offers a variety of services to travelers and businesses, such as:

Reviews and ratings: Tripadvisor allows users to share their opinions, experiences, and photos of various travel-related products and services, such as hotels, restaurants, attractions, etc. Users can also rate these products and services on a scale of 1 to 5.
Comparison and booking: Tripadvisor enables users to search for and compare prices, availability, and features of various travel-related products and services offered by third-party providers. Users can also book or reserve these products and services directly through Tripadvisor or its partners.
Trip planning: Tripadvisor helps users to plan their trips by providing recommendations, suggestions, guides, maps, forums, etc. Users can also create their own trip itineraries or browse through other users’ trips.

Tripadvisor brands include: Viator, Flipkey, Cruise Critic, Bókun, SeatGuru, and other smaller niche sites.

Travel Technology

Airbnb, Uber, Booking, Hilton: The Risks AI Poses on Business

Experts compare the current AI-based tech revolution to the birth of the internet. With that level of magnitude comes plenty of issues.

Airbnb, Uber, Booking, Hilton: The Risks AI Poses on Business

Online Travel

Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore

As Tripadvisor's decade-old bet on Viator is paying off, Tripadvisor has become less reliant on advertising from Expedia and Booking.com.

Tripadvisor Isn’t as Dependent on Its 2 Biggest Advertisers Anymore

Online Travel

Tripadvisor Expects First Profits for Viator and TheFork As Potential Sale Looms

A potential buyer could decide to break up Tripadvisor's parts, including Viator, TheFork, and metasearch, under the theory that the parts are worth more than the whole.

Tripadvisor Expects First Profits for Viator and TheFork As Potential Sale Looms

Online Travel

Tripadvisor in Play: Forms Committee to Consider Sale

In theory, Tripadvisor going private might give the reviews site the space to regain its balance outside the glare of quarterly reports.

Tripadvisor in Play: Forms Committee to Consider Sale

Travel Technology

Tripadvisor Wants Tourists to Test Drive Reality in the Metaverse

Today's podcast looks at Tripadvisor's metaverse plans, Heathrow's busy runways, and the next White Lotus location.

Tripadvisor Wants Tourists to Test Drive Reality in the Metaverse

Travel Technology

Tripadvisor Says It’s Entering the Metaverse: ‘Try Before You Buy’

While some experts have no hope that the metaverse will last, some travel companies still see its potential, even if only as a marketing ploy.

Tripadvisor Says It’s Entering the Metaverse: ‘Try Before You Buy’

Tour Operators

Viator Bets on Boosting Brand Awareness in Experiences Market

Viator is one of the most prominent players in selling tours and activities online. Still, most consumers remain unaware of its extensive offering, underscoring the opportunity for the experience economy in 2024.

Viator Bets on Boosting Brand Awareness in Experiences Market

Online Travel

Viator, GetYourGuide, and Klook Push for Day Tour Dominance: 2024 Outlook

Lots of talk about profitability but very little intention of going public. These are the emerging trends we're keeping an eye on for these three key tours and activities online platforms.

Viator, GetYourGuide, and Klook Push for Day Tour Dominance: 2024 Outlook

Online Travel

Peek CEO Pegs AI Tools for Tour Operators as Priority in 2024

Peek CEO Ruzwana Bashir isn’t looking for an exit and instead says she wants to be the biggest independent company providing operating systems for tours and expenses businesses.

Peek CEO Pegs AI Tools for Tour Operators as Priority in 2024

News Blog

Spanish Authorities Clear Amazon, Booking, Tripadvisor Over Alleged Fake Reviews

Spain's anti-trust agency CNMC on Wednesday cleared Amazon, Booking Holdings and Tripadvisor of participating in or facilitating fake reviews on their websites. CNMC had been investigating a complaint filed by the OCU, a prominent consumer organization in Spain. "CNMC found no indication that the platforms have participated in or facilitated the publication of these false opinions," the…