Articles tagged “advertising campaign”

Airlines

Why British Airways’ New Campaign Rips Up the Advertising Rulebook

British Airways' bold new advertisements come as the airline tries to re-establish its premium brand positioning.

Gordon Smith | 3 weeks ago

Why British Airways’ New Campaign Rips Up the Advertising Rulebook
Free Read

Online Travel

Q&A: Why Vrbo’s New Brand Campaign Is Spotlighting Trust, Transparency, and Consistency

Do vacation rental travelers prefer consistent experiences over quirky stays? Vrbo is betting they do, with a new brand campaign that aims to outshine the competition by highlighting traditional properties, price transparency, and loyalty rewards.

Expedia Group + Skift | 1 month ago

Q&A: Why Vrbo’s New Brand Campaign Is Spotlighting Trust, Transparency, and Consistency

Online Travel

Trivago’s AI-Powered Ad Campaign Gets Mixed Global Reaction

The new Trivago ads tend to be one-size fits all, except for languages, and may be too generic to be effective in some parts of the world. Trivago will likely scrap them or adapt them until they resonate.

Dennis Schaal | 2 months ago

Trivago’s AI-Powered Ad Campaign Gets Mixed Global Reaction

Airlines

United’s Super Bowl Ad: Book Now – No Change Fees

United’s Super Bowl ad focuses on its no-change-fees policy as Washington casts scrutiny on airlines’ consumer practices.

Meghna Maharishi | 3 months ago

United’s Super Bowl Ad: Book Now – No Change Fees

Tourism

Lionel Messi Returns to Promote Saudi Arabia and Break ‘Outdated Stereotypes’

Recognizing the need for a significant image overhaul, Saudi Arabia understands that reshaping perceptions is crucial for it to achieve its ambitious tourism goals by 2030.

Peden Doma Bhutia | 3 months ago

Lionel Messi Returns to Promote Saudi Arabia and Break ‘Outdated Stereotypes’

Hotels

Top Hotel Brands Ranked by U.S. TV Ad Spending

Hilton led in TV ad spending last year, despite more ad dollars migrating to streaming platforms. One factor is that supply is oddly going down.

Sean O'Neill | 3 months ago

Top Hotel Brands Ranked by U.S. TV Ad Spending

News Blog

IDEAS: Austrian National Tourist Office Debuts Humorous Chat SkiPT Campaign

As Artificial Intelligence (AI) continues to embed itself in the day-to-day planning of our vacations, the Austrian National Tourist Office has launched its own humorous take on AI - or ‘Authentic Intelligence’ in this case. Credit: Sebastian Somloi, SOVISO Instead of the usual AI tools - which can often yield incorrect results and a lack…

Adam Stacey | 3 months ago

News Blog

IDEAS: Destination Canada Wants You to Learn How to Winter the Canadian Way in New Campaign

Destination Canada has joined forces with Nicole Byer, host of the Netflix show 'Nailed It!', on a series of short videos designed to teach viewers 'how to winter the Canadian way.’ https://www.instagram.com/reel/C0PWUSVvx7x/ The campaign is made up of four short videos, which sees Byer in a series of humorous sketches and locations as she shares…

Adam Stacey | 5 months ago

News Blog

IDEAS: JW Marriott Encourages Guests to ‘Stay in the Moment’ with New Asia-Pacific Campaign

JW Marriott has launched a new Asia-Pacific campaign, taking inspiration from the K-drama genre and starring South Korean actor, Lee Min-ho.  The three-minute video titled ‘Stay in the Moment’, tells the story of a headstrong son and his family, who face their issues and overcome barriers by embracing the life moments provided through the shared…

Adam Stacey | 5 months ago

News Blog

IDEAS: Ras Al Khaimah Launches Campaign Starring the ‘Most Relaxed Cat in the World’

Ras Al Khaimah Tourism Development Authority has launched a new cat-inspired campaign designed to highlight the ‘#PurrrfectVacation’. Credit: Ras Al Khaimah Tourism Development Authority The 'All About You' campaign was created by FABLEfx, and stars Leo the cat as he journeys across Ras Al Khaimah to discover all that the Emirate has to offer whilst…

Adam Stacey | 5 months ago