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Europe’s Upcoming Ban on ‘Climate Neutral’ Marketing to Affect Travel Brand Greenwashing
The European Union is on track to ban marketing claims such as "climate neutral" by 2026 that scientifically based certification can't validate. Claims such as "carbon neutral," "environmentally friendly," and "eco" will require companies to verify their products' merits through third-party certification schemes. Travel companies are among the industries that may be affected by the…
Sean O'Neill | 7 months ago