Wouter Geerts

Latest Stories

Hotels

Marriott on Track For Emissions Goal – but Trending in Wrong Direction

Marriott’s environmental data shows that the company is working hard to reduce its carbon footprint, but more needs to be done to hit 2030 targets.

Wouter Geerts | 7 months ago

Marriott on Track For Emissions Goal – but Trending in Wrong Direction

Short-Term Rentals

Airbnb vs. Vrbo: Pitting the Largest Short-Term Rental Platforms Against Each Other

Everything you'd want to know about the two largest short-term rental online travel agents (OTAs) in a 20-chart factbook.

Wouter Geerts | 8 months ago

Airbnb vs. Vrbo: Pitting the Largest Short-Term Rental Platforms Against Each Other

Skift Research

Short-Term Rental OTAs: Airbnb vs Vrbo in 20 Charts

We attempt to tell you everything you'd want to know about the Airbnb - Vrbo rivalry in 20 charts... Sadly we failed, and give you 23 charts instead. As a bonus we sprinkle in some Booking.com analysis too, data permitting.

8 months ago
Short-Term Rental OTAs: Airbnb vs Vrbo in 20 Charts

Skift Research

State of Travel 2023: Travel in 250 Charts

Travel is back! While 2022 was all about bumper performances in some countries and sectors, and lagging performances in others, we can truly say that 2023 is the year that travel fully recovered. But we do need to be clear-eyed about persisting and upcoming challenges. This report hands you everything you need to know in one 250+ slide deck.

9 months ago
State of Travel 2023: Travel in 250 Charts

Announcements

Skift Research Identifies Top 250 Short-Term Rental Companies

Airbed & Breakfast anyone? The rental sector have come a long way over the past decades. We recognize the 250 most prominent companies that shape the short-term rental industry today.

Wouter Geerts | 11 months ago

Skift Research Identifies Top 250 Short-Term Rental Companies

Announcements

How Travel Professionals Really Feel About AI: Free Skift Research Report

Generative AI has captured the imagination. In our survey, travel professionals weigh in on the impact they see these new tools having.

Wouter Geerts | 11 months ago

How Travel Professionals Really Feel About AI: Free Skift Research Report

Hotels

Choice Hotels Boosts Environmental Reporting But Overlooks Key Pieces

Choice Hotels is late to the ESG party, but it's now started to formally report some data. All in all an important first step, but we hope there’s more to come.

Wouter Geerts | 1 year ago

Choice Hotels Boosts Environmental Reporting But Overlooks Key Pieces

Hotels

Hotel Chains Need to Up Game on Franchise Emission Reporting: New Skift Research

Progress has been made on environmental reporting by hotel companies, but major blind spots remain. The asset-light model being pursued by most large hotel companies jars with the need for greater oversight by head office to really track and improve emissions.

Wouter Geerts | 1 year ago

Hotel Chains Need to Up Game on Franchise Emission Reporting: New Skift Research

Hotels

Hotel Companies Show Progress on Greener Emissions Accountability: New Skift Research

We've covered the environmental performance of hotel companies before, but that research was due an update. Much has happened in the world, and — probably unrelated — hotel companies have become better at setting emission reduction targets and reporting of current performance. Let's continue that trend.

Wouter Geerts | 1 year ago

Hotel Companies Show Progress on Greener Emissions Accountability: New Skift Research

Skift Research

Progress in Sustainability: Hotel Company Analysis 2023

We've covered the environmental performance of hotel companies before, but that research was due an update. Much has happened in the world, and - probably unrelated - hotel companies have become better at setting emission reduction targets and reporting of current performance. Let's continue that trend.

1 year ago
Progress in Sustainability: Hotel Company Analysis 2023