Articles tagged “destination marketing organizations”

Media and PR

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.

Dawit Habtemariam | 1 week ago

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

Tourism

Brand USA Names NYC Tourism’s Fred Dixon as CEO

Industry veteran Fred Dixon is going to bring his experience promoting NYC to the nation's top tourism marketing job.

Dawit Habtemariam | 3 weeks ago

Brand USA Names NYC Tourism’s Fred Dixon as CEO

News Blog

Climate Change Not a Top Focus for U.S. Tourism Marketers: Report

Only 8% of U.S. tourism boards strongly prioritize addressing climate change and reducing greenhouse gas emissions to zero. In contrast, 62% of European tourism boards and 29% of Canadian tourism boards have made it a top priority. That’s according to Sojern’s “State of Destination Marketing 2024.” The report is based on a survey of over…

Dawit Habtemariam | 5 months ago

Tourism

Orlando’s $100 Million Tourism Marketing Budget Faces Cuts

Visit Orlando has one of the largest budgets in the U.S. and is the envy of destination marketers. All eyes are on what happens next.

Dawit Habtemariam | 5 months ago

Orlando’s $100 Million Tourism Marketing Budget Faces Cuts

Tourism

Visa Delays Hurt U.S. Tourism Marketing

U.S. destinations want more first-time tourists, but they don't want to waste their time and money on those that have no hope of getting a visa in a reasonable amount of time.

Dawit Habtemariam | 9 months ago

Visa Delays Hurt U.S. Tourism Marketing

Tourism

Destination Marketers Head to Threads as Twitter Alternative

Destination marketing organizations are gaining followers fast. Now, they have to figure out what actual value Threads can bring to their marketing.

Dawit Habtemariam | 9 months ago

Destination Marketers Head to Threads as Twitter Alternative

Tourism

U.S. City Tourism Boards Want Suburban Visitors Back

Today's edition of Skift's daily podcast looks closer at tourism marketing in top U.S. cities, Amazon's AI customer service tools, and Booking.com's new AI trip planner.

Rashaad Jorden | 10 months ago

U.S. City Tourism Boards Want Suburban Visitors Back

Tourism

Champions League Final Will Bring Thousands to Istanbul. It’s Worth More Than Just the Game.

When a city bids for a chance to host a major event, it's always about more than the event itself. Istanbul has leveraged the attention to grow as a destination and add thousands of hotels over the last two decades.

Justin Dawes | 11 months ago

Champions League Final Will Bring Thousands to Istanbul. It’s Worth More Than Just the Game.

Tourism

Tourism Boards Expect New Marketing Insights From Google Analytics Update

Tourism boards are always trying to keep up with how visitors are finding and interacting their content. The Google Analytics update should make this easier. Hopefully, they can actually capitalize on the new information.

Dawit Habtemariam | 11 months ago

Tourism Boards Expect New Marketing Insights From Google Analytics Update

Tourism

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

Dawit Habtemariam | 12 months ago

A Growing Influencer Class Attracts a Larger Piece of Destination Marketing