Articles tagged “Saudi Vision 2030”

Tourism

Saudi Tourism CEO: Lionel Messi Ad Campaign Targets Traveler ‘Preconceptions’

Saudi Arabia is trying to change the negative perceptions held by some international tourists.

Saudi Tourism CEO: Lionel Messi Ad Campaign Targets Traveler ‘Preconceptions’
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Tourism

Inside Saudi Arabia’s Tourism Ambitions

Saudi Arabia wants to welcome 150 million visitors by 2030. In the first episode of a new limited-series podcast, Skift speaks with Saudi Tourism Authority’s Hazim Al-Hazmi about the marketing strategy helping make this happen.

Inside Saudi Arabia’s Tourism Ambitions

Hotels

Developer Red Sea Global Moves Into Hotel Management Business

Red Sea Global Hospitality means business and has direct funding from one of the world's largest state wealth funds.

Developer Red Sea Global Moves Into Hotel Management Business

Tourism

Lionel Messi Returns to Promote Saudi Arabia and Break ‘Outdated Stereotypes’

Recognizing the need for a significant image overhaul, Saudi Arabia understands that reshaping perceptions is crucial for it to achieve its ambitious tourism goals by 2030.

Lionel Messi Returns to Promote Saudi Arabia and Break ‘Outdated Stereotypes’

Tourism

Red Sea Global Sets Its Sights on India

The Indian tourists is often misrepresented as bargain hunters. They don't actually mind paying more if they see value in it.

Red Sea Global Sets Its Sights on India

Tourism

Saudi’s Mohammed Bin Salman on Tourism Investment and ‘Sports Washing’ Claims

Saudi Arabia's Vision 2030 is already promising $500 billion cities, winter sports events atop mountains in the desert and a complete transformation of the national economy. Not ambitious enough, says the crown prince, let's work on Vision 2040.

Saudi’s Mohammed Bin Salman on Tourism Investment and ‘Sports Washing’ Claims