Articles tagged “travel marketing”

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Online Travel

Boosting Revenue During Cultural Events: A New Era for Travel Marketing? 

If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel. Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events.

Expedia Group + Skift | 2 weeks ago

Boosting Revenue During Cultural Events: A New Era for Travel Marketing? 
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Online Travel

How Travel Brands Are Embracing Tentpole Shopping Moments

Tentpole marketing campaigns tied to shopping-focused events like Black Friday, Cyber Monday, and Prime Day have long been table stakes for product retailers. For travel brands advertising experiences instead of objects, the opportunity to drive brand lift, reach new audiences, and increase lifetime value is even greater.

Amazon Ads + Skift | 5 months ago

How Travel Brands Are Embracing Tentpole Shopping Moments

News Blog

Global Brands Gravitate to Sphere’s Exosphere for Las Vegas Grand Prix

This weekend, F1 fans can expect a visually enthralling experience, as custom real-time content tracks across the world's largest LED screen of the Sphere, as part of the official broadcast for the Las Vegas Grand Prix. Global brands off the mark with Sphere advertising campaigns during the major sporting event include Google, American Express, Aston Marton, Puma, and Mercedes…

Selene Brophy | 5 months ago
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Online Travel

Harnessing the Power of AI in Travel Marketing

Travelers have increasingly high expectations for personalized offers, seamless booking, and frictionless planning across the travel journey. Artificial intelligence (AI) provides travel brands with solutions to address those expectations with new tools that can improve the travel shopping experience and drive targeted customer acquisition.

Google + Skift | 5 months ago

Harnessing the Power of AI in Travel Marketing

Media and PR

Curating Travel Communities: A Conversation with Exceptional Alien

In episode seven of the Skift Ideas Podcast, host Colin Nagy is joined by Michael Canning of Exceptional Alien, to discuss how how they are leveraging the power of creative communities to curate unique and authentic travel experiences.

Skift | 6 months ago

Curating Travel Communities: A Conversation with Exceptional Alien

Tour Operators

Klook Targets Growth in China and Gen Z Travelers

With Gen Z and Millennials making up most of Klook's audience, the experiences marketplace is heavily focused on these groups' spending habits and shifting approaches to discovering new trip ideas.

Selene Brophy | 7 months ago

Klook Targets Growth in China and Gen Z Travelers

Tour Operators

Hotels.com’s Giant Hand-Painted Mural Points to a Return to the Billboard for Travel Brands

Consumers are inundated with advertising noise. As a result, travel brands are exploring alternatives to grab attention.

Selene Brophy | 11 months ago

Hotels.com’s Giant Hand-Painted Mural Points to a Return to the Billboard for Travel Brands
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Tourism

Inside Abu Dhabi’s New ‘One Summer Isn’t Enough’ Campaign

Changing travel patterns offer new opportunities to capture demand, but destinations need to adapt their marketing accordingly. With Abu Dhabi’s new ‘One Summer Isn’t Enough’ campaign, the destination is transforming the UAE’s largest emirate into a year-round destination.

Abu Dhabi Department of Culture and Tourism + Skift | 12 months ago

Inside Abu Dhabi’s New ‘One Summer Isn’t Enough’ Campaign

Tourism

Travel Marketers Turn to En Vogue App BeReal to Convey Authenticity

Travel brands using BeReal, as well as TikTok and Instagram, can boost their standing with Generation Z travelers if they emphasize being authentic in their content instead of focusing on going viral.

Paula Krizanovic, Skift | 1 year ago

Travel Marketers Turn to En Vogue App BeReal to Convey Authenticity

Media and PR

North Dakota Looks to Emerge From Tourism Shadows With New ‘Hello’ Campaign

North Dakota's efforts to increase awareness of the state are complicated by a relatively limited tourism marketing budget, but it believes it's found the right mix of digital and print ads to boost visitor numbers.

Samantha Shankman, Skift | 1 year ago

North Dakota Looks to Emerge From Tourism Shadows With New ‘Hello’ Campaign