Articles tagged “Expedia Media Solutions”

News Blog

The Short Booking Window Is Not Only Holding Strong, It Is Increasing Share

The short booking travel booking windows that became the predominant mode of booking in the pandemic -- for obvious reasons with lots of uncertainty around Covid & travel plan -- are holding strong and in fact increasing in the 0-21 days window, according to the latest quarterly data from Expedia Media Solutions. Globally, the 0-…

Rafat Ali | 1 year ago
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Travel Booking

New Research: 4 Positive Signs Forecasting 2022 Travel Recovery

Expedia Group Media Solutions’ Q3 Travel Recovery Trend Report features the latest research and key data on how travel is returning, with actionable insights to help guide the industry as it captures new demand.

Expedia Group Media Solutions + Skift | 2 years ago

New Research: 4 Positive Signs Forecasting 2022 Travel Recovery
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Media and PR

New Research: The Habits and Behaviors of U.S. and Canadian Travelers

A new study from Expedia Media delves deep into the behaviors and preferences of U.S. and Canadian travelers.

Expedia Media Solutions + Skift | 7 years ago

New Research: The Habits and Behaviors of U.S. and Canadian Travelers
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Ground Transport

The Motivations of European Travelers from Generation Z to Baby Boomers

How can marketers target European travelers? The first step is understanding their behavior patterns and preferences across generations.

Expedia Media Solutions + Skift | 7 years ago

The Motivations of European Travelers from Generation Z to Baby Boomers
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Business Travel

Free Research: Profile of the American Bleisure Traveler

These days, it’s not uncommon for business travelers to add additional leisure travel days to a business trip — so how can brands understand this segment and capitalize on this trend?

Expedia Media Solutions + Skift | 7 years ago

Free Research: Profile of the American Bleisure Traveler
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Online Travel

Three Ways to Influence the American Traveler’s Path to Purchase

In the 45 days leading up to an online travel purchase, American shoppers visit travel sites an average of 140 times — here are three tips for travel marketers to reach and influence the online booker throughout their path to purchase.

Expedia Media Solutions + Skift | 7 years ago

Three Ways to Influence the American Traveler’s Path to Purchase
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Online Travel

Three Powerful Ways to Captivate Travelers Through Storytelling

Regardless of how visually appealing a destination’s content may be, if it doesn’t tell a story it likely won’t sell a destination. Below are 3 ways destination marketers can make sure they’re differentiating their brand’s visual content.

Expedia Media Solutions + Skift | 7 years ago

Three Powerful Ways to Captivate Travelers Through Storytelling

Tourism

Visit Britain Has a New Marketing Campaign, But Deal-Seekers Were Coming Anyway

Sometimes you have good luck and sometimes you have good timing. And sometimes you have both. Visit Britain's campaign already makes sense since the U.S. is the UK's most valuable source market. But many Americans were probably already mulling a UK trip because of the great exchange rate without the coaxing of a tourism board.

Dan Peltier, Skift | 8 years ago

Visit Britain Has a New Marketing Campaign, But Deal-Seekers Were Coming Anyway

Online Travel

Hawaii Has Launched a Facial Recognition Marketing Campaign to Help Travelers Plan Trips

Many travelers are generally more open to using new technology than other groups. But the pay-off has to be clear and transparency is paramount for a campaign like this to work.

Dan Peltier, Skift | 8 years ago

Hawaii Has Launched a Facial Recognition Marketing Campaign to Help Travelers Plan Trips
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Media and PR

How Marketers Are Using Video to Influence Travel Decisions

Digital video is one of the most effective ways to captivate an audience. As ad products evolve to make digital video more interactive and audiences more targetable, travel brands need to rethink their content mix to stay relevant. To learn more, download the e-book here.

Expedia Media Solutions + Skift | 8 years ago

How Marketers Are Using Video to Influence Travel Decisions