Articles tagged “content marketing”

Media and PR

Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images

Travel brands need to make sure the visuals in their marketing are aligned with what travelers — many on Instagram — want today. Sometimes there's a disconnect, according to new data from photo agency Getty Images.

Sean O'Neill | 2 years ago

Marketing Pics Don’t Sync With Travelers’ Tastes, Says Getty Images

Coronavirus

Video: Building Brand Loyalty Through Storytelling and Technology

Watch a full session from our recent online event devoted to hotels and hospitality, and post-pandemic marketing strategy and planning.

Skift | 3 years ago

Video: Building Brand Loyalty Through Storytelling and Technology
Free Read

Online Travel

5 Ways to Successfully Pivot Travel Marketing During Covid-19

In today’s ever-evolving landscape, travel marketers face a myriad of challenges. Crafting informed and empathetic messaging in times of crisis is no mean feat, but the brands that remain active with thought leadership content will secure the best position on the starting line when it’s time to rebound.

SkiftX + Skift | 4 years ago

5 Ways to Successfully Pivot Travel Marketing During Covid-19
Free Read

Online Travel

How Skift’s In-House Content Studio Is Helping Travel Brands Navigate COVID-19

SkiftX helps brands make smart decisions that shape the future of travel. While we don’t necessarily know what the future of travel will look like over the next few years, we’re working with our partners to help define a stronger path forward, together.

SkiftX + Skift | 4 years ago

How Skift’s In-House Content Studio Is Helping Travel Brands Navigate COVID-19
Free Read

Media and PR

Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers

Visual content is a must-have for any marketing strategy. But it’s especially important in travel and tourism, where inspiration, awe, and storytelling play a major role.

CrowdRiff + Skift | 5 years ago

Free Email Course: A Guide to Using Visuals for Travel and Tourism Marketers
Free Read

Hotels

Skift Survey: The Future of Destination Storytelling

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

Brand USA + Skift | 5 years ago

Skift Survey: The Future of Destination Storytelling
Free Read

Tourism

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.

CrowdRiff + Skift | 5 years ago

New eBook: The Complete Guide to User-Generated Content for Travel & Tourism Brands

Online Travel

Lonely Planet Buys Destination Content Company ArrivalGuides

Looks like Lonely Planet's new CEO is serious about getting deeper into certain sectors, even if they're not that forward looking.

Patrick Whyte, Skift | 5 years ago

Lonely Planet Buys Destination Content Company ArrivalGuides
Free Read

Media and PR

New eBook: The Modern Tourism Marketer’s Guide to Video

Video is one of the most powerful influencers in the visual decision making process, allowing audiences to experience destinations in a unique, personal way.

CrowdRiff + Skift | 6 years ago

New eBook: The Modern Tourism Marketer’s Guide to Video

Business Travel

Luxury Luggage Raises the Bar for Sophisticated Content Marketing

The travel space is rich in content. That means it's not "if," but "how" luggage brands craft their messages of exploration and sophistication that will ultimately resonate with the customer.

Samantha Shankman, Skift | 7 years ago

Luxury Luggage Raises the Bar for Sophisticated Content Marketing