Articles tagged “hospitality marketing”

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Hotels

How Accor’s Mercure Brand Is Leaning Into 50 Years of Locally Inspired Hospitality

The relatively recent popularization of local and authentic experiences is nothing new to Accor’s midscale Mercure brand, which is celebrating five decades of championing local communities and cultures with a bucket list of some of the world’s best food and beverage experiences.

Accor Group + Skift | 5 months ago

How Accor’s Mercure Brand Is Leaning Into 50 Years of Locally Inspired Hospitality
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Hotels

Skift Future of Lodging Forum Video: Reaching and Retaining Guests With First-Party Data

In this video from Skift Future of Lodging Forum 2023, we hear from hospitality leaders at Sojern and Marriott International about what hotel marketers should be thinking — and doing next — in order to develop first-party data, understand guests on a one-to-one basis, and increase profitability.

Sojern + Skift | 1 year ago

Skift Future of Lodging Forum Video: Reaching and Retaining Guests With First-Party Data
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Hotels

Skift Global Forum East Video: Expanding the Reach of Today’s Independent Hotel Brands

In this video from Skift Global Forum East 2022, we hear from Chris Hartley, CEO of Global Hotel Alliance, on how independent properties can lower costs, unlock bigger revenue opportunities, and compete in an environment where big brands and online travel agencies rule the world.

Global Hotel Alliance + Skift | 1 year ago

Skift Global Forum East Video: Expanding the Reach of Today’s Independent Hotel Brands

Hotels

Hotel Marketers Shouldn’t Panic About Economic Uncertainty

The incoming CEO of MMGY Global, a travel marketing agency, is advising hotel clients not to let their marketing get whipsawed by every fluctuating news headline.

Sean O'Neill | 2 years ago

Hotel Marketers Shouldn’t Panic About Economic Uncertainty

Hotels

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

To lose connection with your customer is to lose meaning in your message. After a time of social-distancing, brands are coming up with ways that bring them closer to their consumers than ever before.

Mary Ann Ha | 2 years ago

FILA, Toy Story, and Hello Kitty Latest to Jump on Hotel Branding Trend

Tourism

Daily Podcast: Europe’s Coronavirus Travel Rules Remain Confusing

Good morning from Skift. It's Wednesday, February 2, in New York City. Here's what you need to know about the business of travel today.

Rashaad Jorden | 2 years ago

Daily Podcast: Europe’s Coronavirus Travel Rules Remain Confusing

Coronavirus

Skift Hospitality and Marketing Summit: Finding a Long-Term Recovery Strategy

Summer travel demand is a much-needed boost to struggling hotels, but we want to hear recovery strategies beyond the next three months. Leisure travel demand doesn’t benefit everyone, so how does the entire industry advance? Find out at next week’s Skift Hospitality & Marketing Summit.

Cameron Sperance, Skift | 3 years ago

Skift Hospitality and Marketing Summit: Finding a Long-Term Recovery Strategy

Announcements

A Look Ahead at the Skift Hospitality and Marketing Summit in June

June will be a pivotal time for hotels and the industry as travel momentum picks up as preparations that many have made for the past year are finally set in motion. Join us for this day of important discussions during our next summit on hospitality and marketing. You won't want to miss it.

Brian Quinn, Skift | 3 years ago

A Look Ahead at the Skift Hospitality and Marketing Summit in June

Hotels

Hotels Embrace Role as Curators of Niche Products

As brands struggle to break through with consumers, they need to consider introducing themselves within the environs of hotels. It's a means to create a new relationship in a contextual way. And hospitality brands have a huge opportunity to introduce tastemakers to up-and-coming products.

Colin Nagy, Skift | 5 years ago

Hotels Embrace Role as Curators of Niche Products
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Hotels

Executive Q&A: How Posadas Improved Guest Loyalty Through Major Tech and Marketing Investments

Posadas recently made major investments in its digital marketing and technology platforms to provide a more personalized experience for its customers and a more seamless process for its staff.

Posadas + Skift | 5 years ago

Executive Q&A: How Posadas Improved Guest Loyalty Through Major Tech and Marketing Investments