Articles tagged “destination markeing”

Tourism

California’s Tourism Boss Deploys New Campaign and Celebs to Fill Tourism Hole

Wildfires tarnished the tourism appeal of the Golden State. So Visit California is running a splashy new "Ultimate Playground" campaign. CEO Caroline Beteta dishes on the pivot, her $150 million war chest, and how her team uses famous faces as brand ambassadors.

Dawit Habtemariam | 6 days ago

California’s Tourism Boss Deploys New Campaign and Celebs to Fill Tourism Hole
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Tourism

Skift Global Forum East Attendees Share 4 Key Travel Insights

What are the emerging trends and issues shaping the future of travel? We surveyed our Skift Global Forum East audience of more than 600 travel executives to determine what industry leaders think about top-of-mind subjects.

Accor Group + Skift | 3 months ago

Skift Global Forum East Attendees Share 4 Key Travel Insights

Tourism

What Nearly 300 Vintage Posters Say About the Future of Travel

These nearly 300 vintage travel posters tell us companies will always chase the middle class and destinations will always win over tourists with their oldest sightseeing attractions.

Dawit Habtemariam | 6 months ago

What Nearly 300 Vintage Posters Say About the Future of Travel

News Blog

Peter Dinklage Lends Voice to New Andalusia Tourism Campaign

Andalusia Tourism launched a campaign on Wednesday warning tourists they'll fall in love with Spain's Andalusia region. Called "Andalusian Crush," the campaign features a video montage of Andalusia's decorative architecture, culture, history and art with Games of Thrones actor Peter Dinklage as its narrator. Dinklage warns viewers the region will break you "in a thousand…

Dawit Habtemariam | 6 months ago

News Blog

MMGY Global Acquired by Private Equity Firm EagleTree

MMGY Global has been acquired by EagleTree Capital, a private equity firm. The travel and tourism agency's previous owner was Peninsula Capital Partners LLC. The terms of the transaction were not disclosed. The agency's management team and CEO Katie Briscoe will remain in place. Executive Chairman and former CEO Clayton Reid will continue to serve…

Dawit Habtemariam | 6 months ago

Tourism

Washington to Roll Out ‘There’s Only One DC’ Tourism Campaign

Destination DC now has a bigger marketing budget to help lift its tourism numbers.

Dawit Habtemariam | 6 months ago

Washington to Roll Out ‘There’s Only One DC’ Tourism Campaign

News Blog

IDEAS: Visit North Carolina Launches New Tourism Campaign to Experience ‘Real Fall Color’

Visit North Carolina has launched 'For Real Fall Colours', a new new campaign in partnership with its creative agency Luquire.  Credit: Visit North Carolina The campaign cleverly utilizes the manmade 'fall colors' of New York, and transforms them using transparent leaf-shaped magnets and stickers to highlight the organic colours North Carolina has to offer during…

Adam Stacey | 6 months ago

News Blog

IDEAS: Los Angeles Tourism Launches Its Largest UK and Ireland Campaign

Los Angeles Tourism & Convention Board (LA Tourism) has launched its largest ever consumer advertising campaign in the United Kingdom and Ireland. The 'Now Playing' campaign - which features advertising in Ireland and Manchester for the first time - will run through October and November, and will return in early 2024. Credit: Los Angeles Tourism…

Adam Stacey | 6 months ago

Tourism

Future of Tourism: 5 Key Questions

China's economic weakness, city downtowns in trouble, visa delays – these are just some of the issues holding back travel. We will be talking about them with tourism executives at the Skift Global Forum in September.

Dawit Habtemariam | 8 months ago

Future of Tourism: 5 Key Questions

Tourism

Washington D.C. to Spend $20 Million to Close Global Tourism Recovery Gap

The new hotel tax funds will be a big boost for Destination DC's marketing efforts.

Dawit Habtemariam | 8 months ago

Washington D.C. to Spend $20 Million to Close Global Tourism Recovery Gap