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Accor is a world leading hospitality group offering experiences across more than 110 countries in 5,400 properties, 10,000 food and beverage venues, wellness facilities, or flexible workspaces. The group has one of the industry’s most diverse hospitality ecosystems, encompassing more than 40 hotel brands from luxury to economy as well as lifestyle with Ennismore.

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Hotels

Skift Destinations & Sustainability Summit Video: How Hotels Can Create Positive Social Change

In this video, we hear from Brune Poirson, chief sustainability officer of Accor Group, in discussion with Matt Heidkamp, head of creative strategy at Skift, on how hotels can create lasting positive social impact in travel’s new era.

Accor Group + Skift | 3 years ago

Skift Destinations & Sustainability Summit Video: How Hotels Can Create Positive Social Change
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Hotels

Skift Hospitality and Marketing Summit Video: How Accor is Evolving in a Post-Covid World

In this video from Skift's Hospitality & Marketing Summit, we hear from Accor CMO, Steven Taylor, and Skift President, Carolyn Kremins who discuss how the group is evolving its mission and services to cater to customers in an industry, reborn. 

Accor Group + Skift | 3 years ago

Skift Hospitality and Marketing Summit Video: How Accor is Evolving in a Post-Covid World
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Hotels

Accor Doubles Down on the Leisure Segment With Its New ‘Unveil the World’ Global Campaign

With a big bet on pent-up demand and an expected increase in leisure travel, Accor is doubling down on holidaymakers this summer and beyond, with loyalty offerings leading the way.

Accor Group + Skift | 3 years ago

Accor Doubles Down on the Leisure Segment With Its New ‘Unveil the World’ Global Campaign
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Hotels

Megatrends 2025: Pushing the Boundaries of Lifestyle for the New Era of Travel

Successful brands demonstrate high levels of resilience during economic and business cycles. With fewer barriers, limitations, and investments in brand-wide standardizations, lifestyle hospitality brands are able to pivot more quickly in the face of today’s challenges.

Accor Group + Skift | 3 years ago

Megatrends 2025: Pushing the Boundaries of Lifestyle for the New Era of Travel
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Hotels

Exclusive Q&A: Accor’s Newly Appointed Group Chief Commercial Officer on the Future of Hospitality

Uniting sales, marketing, distribution, and loyalty divisions under one common vision can create operational efficiencies for large hospitality brands, but maintaining local relevance at the individual hotel level is just as important.

Accor Group + Skift | 3 years ago

Exclusive Q&A: Accor’s Newly Appointed Group Chief Commercial Officer on the Future of Hospitality
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Hotels

Skift Video: Designing the Future of Work, Life, and Travel

In this video conversation from Skift's Design The Future event we hear from Damien Perrot, Global SVP of Design at Accor about the role of design in society's evolution.

Accor Group + Skift | 3 years ago

Skift Video: Designing the Future of Work, Life, and Travel
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SkiftX

Skift Forum Asia Video: The Next Era of Lifestyle Hospitality in Asia

In this video conversation from Skift Forum Asia, we hear from Gaurav Bhushan, CEO, Lifestyle of Accor and Mark Peters, Co-Founder and Director of Tribe Hotels on the rise of lifestyle hospitality in Asia.

Accor Group + Skift | 4 years ago

Skift Forum Asia Video: The Next Era of Lifestyle Hospitality in Asia
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Hotels

Augmented Hospitality is Changing the Way We Experience Cities

As new concepts of urban living evolve and cities become even more attractive destinations for both working and living, hospitality brands will need to rethink the role they play for visitors and locals alike.

Accor Group + Skift | 4 years ago

Augmented Hospitality is Changing the Way We Experience Cities
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Hotels

How Mercure Hotels Is Giving Travelers a Sense of Place with Local Food, Beverage, and Craftsmanship

A “midscale” hotel brand may have once brought to mind conventional design, amenities, and food and beverage. But Mercure Hotels is making moves to show that midscale hotels can provide the unparalleled uniqueness of a local experience and become a portal to the destination.

Accor Group + Skift | 4 years ago

How Mercure Hotels Is Giving Travelers a Sense of Place with Local Food, Beverage, and Craftsmanship
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Hotels

Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design

Design touches every aspect of our lives, so the idea that it impacts every corner of the hospitality industry should come as no surprise. For the Accor Group, design serves a bigger purpose than just looking aesthetically pleasing.

Accor Group + Skift | 5 years ago

Executive Q&A: Steven Taylor, Accor’s Chief Marketing Officer, on the Brand’s Approach to Design