Skift Take
India's growing prominence in outbound MICE presents a significant opportunity that Dubai aims to leverage. The new recognition program targeting Indian intermediaries will definitely push agencies to promote Dubai as a preferred MICE destination.
Dubai Business Events, part of the Dubai Department of Economy and Tourism and the city’s official convention bureau, on Monday will announce its first-ever recognition program for Indian intermediaries for meetings, incentives, conferences and events business.
The MICE Star Awards program recognizes agents in India and their role in solidifying Dubai’s position as a leading business events destination.
“The award recipients will be selected based on an evaluation process that considers both the volume and value of their business to Dubai’s business events and wider tourism ecosystem,” a statement from Dubai Business Events sa